Stica

Naming, Brand Identity & Visual Design Stica is a bold and playful brand built around a strong, memorable identity. I led the project from its foundation, starting with the naming and developing the entire brand identity, including logo design and visual language. The concept embraces an ironic and unconventional tone, translated into a distinctive and highly recognizable aesthetic. I also designed all visual assets for the products and merchandise, ensuring consistency across every touchpoint, as well as the website, turning the brand into a cohesive and engaging experience.