Primavera Viaggi

The restyling and update of the Primavera Viaggi catalogue focused on redefining its editorial structure to create a clearer, more engaging, and visually cohesive experience. The project involved a complete reorganization of the booklet’s layout, designed to improve readability and guide the reader smoothly through the content. Particular attention was given to the introduction of a consistent visual language, achieved through a custom set of icons and illustrations. These elements were carefully developed to reinforce the brand identity while making information more immediate and accessible. The result is a catalogue that not only communicates its content more effectively, but also reflects the dynamic and educational nature of Primavera Viaggi’s study travel programs, combining clarity, personality, and visual harmony.